The Pew Estate DigitalWhat we collect, why, and how to make us delete it.
Last updated October 27, 2026. Plain language throughout: see the note at the bottom for what that does and doesn't mean.
This policy covers The Pew Estate Digital's own website (https://thepewestatedigital.com)
and the admin system behind it. It does not cover any separate website we build and hand over to a
client; that site's own privacy policy governs it, and we help each client write one appropriate to what
their site actually does.
The Pew Estate Digital is a service line of The Pew Estate LLC, a Florida limited liability company. For anything in this policy, The Pew Estate LLC is the responsible party.
1. What we collect
Information you give us directly
| Where | What's collected |
|---|---|
| Contact form | Name, email, phone (optional), and your message. |
| Project questionnaire ("Start a project") | Business name, your name, email, phone, a description of your business, your current site (if any), your goals, which features you're interested in, which pricing tier, timeline, budget notes, and whether you want a Care Plan or SEO service. |
| Service agreements | If you're sent a contract to review and sign electronically: your name, email, IP address, the time you signed, and your signature (typed or drawn). This is kept as part of the executed agreement, the same way a paper contract would be kept on file. |
| Calls to our phone number | Our number is answered by an AI assistant, which tells you so at the start of the call. We keep the number you call from, a recording and a written transcript of the call, and any message you leave (your name, the number to call back and what you need), so we can get back to you. |
| Calls from us | We may call clients about their project, and people who contacted us about their message or request, sometimes with our AI assistant, which says so at the start of the call. We only call about our services if you ticked "You can call me", and we keep a record of that box (the words shown, when, and from which form). We keep a recording, a transcript and a short note of how each call went. Tell us or the assistant to stop, and we will. |
| Text messages | Only if you tick a text box on our contact form or questionnaire: your mobile number, which box you ticked (texts about your project, or offers and news), the exact words shown, when, and from which form. If we text you, we keep the messages and your replies, including STOP or HELP. See Text messages (SMS). |
| Email & phone conversations | Anything you tell us directly while we scope or run a project together. |
Information collected automatically
Standard web server logs (IP address, browser type, pages visited, referring page, timestamps), and, once connected, Google Analytics and Google Search Console traffic data. See §4 for cookies specifically.
What we don't collect
We don't ask for payment card numbers on this site. Deposits and invoices are handled through Stripe directly; we never see or store your full card number. We don't knowingly collect anything from children (see §8).
2. Why we collect it
- To respond to a contact or project inquiry
- To scope, price, and deliver a web design/development or SEO engagement
- To send and execute a service agreement, and to keep a record that it was signed
- To send project or Care Plan updates you'd reasonably expect as a client
- To text you, only if you ticked a text box: about your project, and offers and news only if you ticked that box too
- To understand how people use this site, so we can improve it
- To meet legal, tax, and accounting obligations (contracts and invoices are kept as business records)
We don't use anything you submit here for advertising, and we don't sell it. Full stop.
3. Who we share it with
The Pew Estate Digital is not a separate company from its parent: it's one service line operated by The Pew Estate LLC. Information you give us (including your email address, whether from the contact form, the project questionnaire, or a signed agreement) may be used by, and shared internally with, The Pew Estate LLC for the purposes described in §2, for example, so the company has one accurate record of who it has an active inquiry or agreement with. That's an internal, same-company use, not a disclosure to an outside third party, and it isn't a sale of your information.
Beyond that, we're a small operation: the people who see your information are us, and the infrastructure providers that make the site work. Specifically:
| Provider | What they see | Why |
|---|---|---|
| Hostinger | Everything stored in the database and file storage | Web hosting |
| Google (Workspace / Gmail) | Emails we send you, and Analytics/Search Console traffic data | Email delivery, analytics |
| Cloudflare (Turnstile) | Your IP address and browser signals at the moment you submit a form | Spam/bot prevention |
| Stripe | Payment details, if you pay a deposit or invoice online | Payment processing; we never see your card number |
| Telnyx | Calls to and from our phone number (your number, the call audio and transcript), and text messages we send you and your replies | Our phone line, the AI assistant that answers it, and text messages |
Each of these has its own privacy policy governing what they do with data on their side. We don't hand your information to anyone else, and we don't sell mailing lists, contact lists, or project details to third parties, ever.
We'd only disclose information beyond this if legally required to (a subpoena or court order), or to protect against fraud or abuse of this site.
Text messages (SMS)
We only text you if you ticked a text box on our contact form or project questionnaire. "Text me about my project" covers replies to your messages, project updates, reminders, and agreement and payment notices. A second, separate box, "Send me occasional offers and news", covers news about our services and occasional offers, up to 4 messages a month. Both boxes are optional, start unticked, and are never a condition of working with us. Message frequency varies. Message and data rates may apply.
Reply STOP to any text from us to stop all texts, and reply HELP for help, or call (786) 756-0252 or email digital@thepewestate.com. Texts are sent through Telnyx, our phone and text message provider. See our text message terms.
We will not share or sell your mobile information, your text message opt-in, or your consent to any third party or affiliate for marketing, promotional or lead generation purposes. Everything in this section 3 excludes text message opt-in data and consent: that information is never shared with any third party.
4. Cookies & tracking
- A session cookie if you sign into the admin area: strictly functional, expires automatically, not used for tracking
- Analytics cookies from Google Analytics, once connected, to measure traffic in aggregate; no cookie is set until then
- No third-party ad-tracking cookies. We don't run ads and don't use retargeting pixels
You can block cookies entirely in your browser settings; the site's public pages will still work, though the admin area requires its session cookie to function.
5. How long we keep it
| Data | Kept for |
|---|---|
| Contact form messages | Until resolved, then archived for up to 2 years |
| Project inquiries that don't become a client | Up to 2 years, then deleted |
| Signed service agreements & invoices | 7 years, matching standard business record-keeping and tax requirements |
| Active client project data | For the life of the engagement, plus the retention above |
| Server/security logs | Up to 90 days, then automatically purged |
| Nightly database backups | Rolling 14-day window |
You can ask us to delete anything not covered by a legal retention requirement; see §7.
6. How it's protected
This is the part of the business we take the most seriously, since it's also what we sell. Practically:
- Passwords are hashed, never stored or logged in plain text
- Every admin account can use two-factor authentication
- Every admin action is logged to an audit trail
- Logins are rate-limited against brute-force attempts
- The database is backed up nightly
- The site runs over HTTPS; data in transit is encrypted
No system is unhackable, and we don't claim this one is. If we ever discover a breach affecting your information, we'll tell you directly and without unreasonable delay.
7. Your rights
Regardless of where you live, you can ask us at any time to:
- Tell you what information we hold about you
- Correct anything that's wrong
- Delete what we hold, except where we're legally required to keep it (signed contracts and invoices, per §5)
- Stop text messages at any time: reply STOP to any text from us
- Stop receiving marketing or newsletter-type email (transactional email about an active project or agreement isn't marketing, and can't be opted out of while that project is active)
Marketing and informational emails from us include an "Unsubscribe" link. Clicking it marks that email address inactive right away, and we stop sending that kind of email to it. It doesn't delete your contact record, and it doesn't retroactively remove anything already on file: a signed agreement or invoice, for instance, stays exactly as it is, the same way asking us to stop calling doesn't erase a call log. If you want a record deleted outright rather than just marked inactive, ask us directly (see §10) and we'll do that wherever we're not legally required to keep it (§5). Unsubscribing also doesn't stop transactional email tied to an active project or agreement, per the bullet above.
Email the address in §10 to exercise any of these. We'll respond within 30 days.
8. Children's privacy
This site is a business-to-business and business-to-professional service. It isn't directed at children, and we don't knowingly collect information from anyone under 18. If you believe a minor has submitted information to us, contact us and we'll delete it.
9. Changes to this policy
If this policy changes in a way that meaningfully affects how we handle your information, we'll update the date at the top of this page and, for active clients, tell you directly.
10. Contact
Questions, or a request under §7: noreply@thepewestatedigital.com, or use the Contact Us form.